This month, Sotheby’s International Realty Affiliates LLC announced the launch of a new website marketing Luxury Waterfront Properties.
This site located at waterfrontpropertysir.com is the second in a planned series of branded websites for specialty markets. It will provide detailed waterfront lifestyle and listing information and resources. It will enable buyers and sellers to search for the finest properties around the world in this segment. Waterfront locations will include ocean and beach, riverfront, lakefront, island, and boating.
Wendy Purvey, chief marketing office for Sotheby’s International Realty Affiliates LLC stated, “Waterfront is far and away the most searched lifestyle on soothebysrealty.com, sot there is a great consumer fascination with this market. We will continue to enhance this specialty market website by adding custom content on waterfront living based on the body of water. For example, the site will convey what it is like living on an island in the Bahamas versus living on a lakefront in Italy or Minnesota.”
This new luxury website for the Waterfront Market was launched with more than $13 Billion of waterfront property listing worldwide.