September Home Sales Surge, Defying Seasonal Trends

Pending and closed sales in September – a month that historically trails behind in activity – saw remarkable increases, leaving broker analysts reviewing the September 2025 Market Report by the Naples Area Board of REALTORS® (NABOR®), which tracks home listings and sales within Collier County (excluding Marco Island), very optimistic. Pending sales activity helps brokers forecast market momentum and it increased 21.1 percent in September to 753 pending sales from 622 pending sales in September 2024. In fact, monthly pending sales activity since May has outpaced pending sales activity compared to the same months in 2024; but this year is the first time September pending sales outpaced September pending sales in 2019 (pre-pandemic). Brokers point to the lack of storm activity this year as one reason for increased sales. The sales momentum, and increase in showings, is closing the gap in the overall months of inventory, which decreased from 13.1 months of inventory in January to 7.1 months of inventory in September for the greater Naples real estate market.

 

Financial Incentives

The median closed price during September decreased 6.3 percent to $550,000 from $586,780 in September 2024. Though this is still far above the median closed price during September 2019, $325,000. However, the ultra-luxury market (over $5 million) has seen its median closed price increase 7.5 percent over the last 12 months ending September 2025 from $7 million to $7,525,000.

Bustle of Buyers

Closed sales in September increased 10.7 percent to 602 closed sales from 544 closed sales in September 2024. Monthly closed sales activity since June outperformed the same months in 2024. Yet, even as improved sales activity is beginning to chip away at the overall inventory, which increased 3 percent in September to 4,804 properties from 4,666 properties in September 2024, new listings have lagged in recent months – decreasing 11.5 percent in September to 972 new listings from 1,098 new listings in September 2024.

Brokers anticipate an increase in inventory in the coming months, mostly from sellers who pulled homes off the market and created a shadow inventory.

The NABOR® September 2025 Market Report provides comparisons of single-family home and condominium sales (via the Southwest Florida MLS), price ranges, and geographic segmentation and includes an overall market summary. NABOR® sales statistics are presented in chart format, including these overall (single-family and condominium) findings for 2025:

Confidence & Optimism

Geographically, Naples Beach (34102, 34103, 34108) dominated with the highest increase in sales activity for September, a 54.2 percent increase in single-family closed sales, and 23.4 percent increase in condominium closed sales. Though East Naples (34114, 34117, 34120, 34137) reported the most singlefamily units sold, 115 properties, which was a 10.9 percent decrease compared to 129 single-family home units sold in September 2024. New listings of single-family homes in Central Naples (34104, 34105, 34116) was the only region to report an increase in September, 8.5 percent.

If you are considering buying or selling your home, look to a Naples REALTOR® who can provide an accurate market comparison and give you expert advice on how to capitalize on today’s market conditions. A REALTOR® can ensure your next purchase or sale in the Naples area is a success. Search for your dream home and find a Naples REALTOR® on Naplesarea.com.