October Housing Market Momentum Finds Balance

Increased foot traffic at open houses in October was a positive sign indicating the Naples housing market is building momentum as it approaches snowbird season. Buyers are responding to improved affordability. Broker analysts reviewing the October 2025 Market Report by the Naples Area Board of REALTORS® (NABOR®), which tracks home listings and sales within Collier County (excluding Marco Island), were concerned that reduced activity in the first quarter of the year – due to consumer uncertainty caused by tariffs – would linger for months; but the October report revealed not only market resilience, but a return to a balanced housing market. A balanced housing market occurs when the supply of homes for sale meets the demand from buyers, resulting in stable prices and a fair negotiating environment for both parties. Signs of improved consumer confidence in October were obvious in the 27.2 percent increase in new listings to 1,566 new listings from 1,231 new listings in October 2024, as well as the 48.5 percent increase in pending sales (homes under contract) to 790 pending sales from 532 pending sales in October 2024.

The overall median closed price in October increased .9 percent to $575,000 from $570,000 in October 2024. In comparison, the median closed price in October 2019 (pre-pandemic) was $329,790. However, there were 1,161 price decreases in October, which shows a continued cooling trend by sellers.

Affordable Luxury

According to the report, 58 percent of all sales in October were made in cash.

As pending sales continue to rise, so does overall closed sales, which increased in October 33.4 percent to 663 closed sales from 497 closed sales. The report showed 8.1 months of inventory, which is well below the 12 months our analysts consider to be a balanced market for our area. Overall inventory increased 6.7 percent to 5,386 properties from 5,046 properties in October 2024.

The NABOR® October 2025 Market Report provides comparisons of single-family home and condominium sales (via the Southwest Florida MLS), price ranges, and geographic segmentation and includes an overall market summary. NABOR® sales statistics are presented in chart format, including these overall (single-family and condominium) findings for 2025:

Selective Advantages

The surge in overall new listings came primarily from the condominium market, which increased 42.3 percent in October to 864 new condominium listings from 607 new condominium listings in October 2024. Hughes remarked that many properties that were pulled from the market earlier this year are now, most likely, showing up as rentals. The median closed price of single family homes decreased 2.8 percent to $700,000 from $720,000 in October 2024.

If you are considering buying or selling your home, look to a Naples REALTOR® who can provide an accurate market comparison and give you expert advice on how to capitalize on today’s market conditions. A REALTOR® can ensure your next purchase or sale in the Naples area is a success. Search for your dream home and find a Naples REALTOR® on Naplesarea.com.