SilverSpot Grand Opening
September 11, 2009
The new SilverSpot movie theater opens tonight at the Mercato in Naples. The SilverSpot is a luxury cinema with large custom made leather seats, a lounge, and a dining room. The lounge and dining room have dark hardwood floors and custom wallpaper. In addition to the normal concessions of other theaters, SilverSpot offers beer and wine. The theater will use 2 or 3 of their 11 screens for independent and foreign films, setting it apart from other theaters. Tickets for a movie will be $15, and their goal is to sell 300,000 tickets in the first year.