Sotheby’s International Realty In Top Five For Franchise Satisfaction
US publication Franchise Business Review has revealed the winners of its Franchisee Satisfaction Awards, which identify companies “doing it right” by putting their franchisees first.
“This year, a total of 155 franchise brands received our prestigious award. These companies truly represent the best in franchising,” the publication said.
Sotheby’s International Realty was one of the top five franchises out of the overall top 50.
Sotheby’s International Realty was founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings.
In 2004, Realogy Corporation – the world’s leading real estate brokerage franchisor – entered into a long-term strategy alliance with Sotheby’s Holdings.
The agreement provided for the licensing of the Sotheby’s International realty name and the development of a full franchise system by Sotheby’s International Realty Affiliates, a subsidiary of Realogy Corporation.
Sotheby’s International Realty Affiliates supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources.
Franchise affiliates also benefit from an association with the venerable, 260-year-old Sotheby’s auction house.